Receive 10 fully-drafted pitches for the most relevant journalists on your niche, highly relevant and customized to their current coverage.
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You have a story to tell, but your options feel broken.
You're asked to sign a 6-month contract on a "strategy" you can't see, with reports you can't measure. It's a leap of faith with a big price tag.
Agencies guard their contact lists. You never know exactly who they're pitching, with what angle, or if they truly understand your tech. You lose control of your own narrative.
You're a builder, not a publicist. The world of press outreach feels inaccessible and time-consuming. So, like most startups, you do nothing.
The Core Principle
No. Never. Full stop.
Paying a journalist for an article isn't how you earn press—it's advertising, and at worst, it's corruption. Any credible journalist would refuse.
You earn a journalist's attention with a relevant story. The coverage is free because it has value for their audience. This builds real credibility.
You pay a publication to run a sponsored post. It's an ad.
Our entire mission at PressBeat is to give you the tools to earn your coverage. We make you smart, fast, and efficient enough to deserve the spotlight. We don't help you buy it.
PressBeat isn't another agency. It's a powerful, transparent engine for your own press strategy, powered by an orchestrated multi-agent system.
Give our AI agent your announcement. It analyzes your news, scans thousands of outlets, and identifies the most relevant journalists for your specific story.
Our agent delivers a complete campaign plan back to you on WhatsApp: target journalists, strategic angles, and personalized pitches. Nothing is sent without your final approval.
Once you approve, we handle the outreach and automated follow-ups. You see the results—opens, replies, and coverage—directly. No vague reports, just clear data.
One flat fee for our tool. We help you earn media coverage, never pay for it.
For years, I've been a builder. I've engineered AI products from scratch and successfully raised a Series A. But for that Series A, we didn't send a single press release.
Why? The whole process felt broken. Complicated, expensive, and opaque. A world of unknowns where you paid a fortune for unlikely results. I felt trapped: you need press coverage to accelerate growth, but you need significant growth to get noticed by the press.
I built PressBeat to solve this exact problem. It's not a replacement for human strategy; it's a powerful engine to execute it. It's the tool I wish I had, designed to give founders the control, transparency, and affordability to build their own story in the media. This isn't just a tool to send emails. It's your new headquarters for building credibility.
Kevin Lourd
Founder, PressBeat